Eric Rudolf
Rita Mulcahy's Original Exam Prep ™

Eric Rudolf MBA, CSM

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The Merging of Marketing and IT: A 20-Year History

Over the first (and last) 20 years of my primarily marketing-related career, I have seen a slow but steady convergence—more along the lines of a merging—of the marketing and IT functions. Of course not all of it has been smooth sailing, as illustrated by an article titled CIOs and CMOs: Feuding in the C-Suite in CIO magazine’s December issue. But at the same time the transition has been a necessary one in many respects, and in my view the vast majority of organizations are more responsive, more agile, and more profitable as a result.

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