Recently I’ve been asked several times about the differences between a business analyst (BA) and a business systems analyst (BSA). My first answer, of course, is “It depends.” It depends on how your organization has defined the roles. But I thought I would document my understanding of these two roles based on my experience, and I hope others will post their thoughts as well.
Over the first (and last) 20 years of my primarily marketing-related career, I have seen a slow but steady convergence—more along the lines of a merging—of the marketing and IT functions. Of course not all of it has been smooth sailing, as illustrated by an article titled CIOs and CMOs: Feuding in the C-Suite in CIO magazine’s December issue. But at the same time the transition has been a necessary one in many respects, and in my view the vast majority of organizations are more responsive, more agile, and more profitable as a result.