This interactive session equips small business owners with actionable strategies to attract more students, enhance marketing efforts, and overcome challenges in the PMP/CAPM training industry. Through expert advice from RMC Learning Solutions, you will learn to master marketing and sales tactics and put into action strategies to grow your business. 

Course Outline

1. Attracting more students: marketing and sales strategies (60 minutes)

• Identifying your ideal customer: targeting aspiring PMP/CAPM candidates and organizations.
•  Crafting your unique value proposition: how to stand out in the competitive training market.
• CRM and marketing tools: Leveraging customer relationship management (CRM) systems and marketing tools (e.g email marketing platforms, landing page builders) to automate outreach and track leads.
• Marketing funnels: Building a streamlined funnel that attracts, nurtures and converts leads into students.
• Group discussion: Reviewing a successful campaign/discussing strategies

2. Overcoming business challenges: expert guidance (45 minutes)

• Common challenges: engagement, pricing, competition and retention
• Expert advice: best practices for scaling, managing client expectations, and networking for growth
• Q&A: personalized solutions for participants’ business hurdles

3. Marketing your training business effectively (60 minutes)

• Creating a Targeted Marketing Strategy: Leveraging digital marketing, SEO, and a conversion-optimized website.

• Advertising Strategies: Paid ads on Google, LinkedIn, and retargeting strategies.

• Building Your Online Presence: Networking, thought leadership, and email marketing.

• Hands-On Activity: Breakout groups to create personalized marketing plans.

4. Action planning & next steps (15 minutes)

• SMART Goal Setting: Creating actionable, measurable business goals.

• Using RMC Group Resources: How to continue leveraging RMC’s quarterly coaching sessions for ongoing success.

• Final Q&A: Closing with key takeaways and advice.

Materials provided: 

• PDF of session slides and notes

• Marketing plan template and checklist

• Access to RMC Group’s resource portal

By the end of the session, you’ll have the main components for a marketing plan and actionable strategies to fill your PMP/CAPM training classes and grow your business with expert insights and support from RMC Group.