Over the first (and last) 20 years of my primarily marketing-related career, I have seen a slow but steady convergence—more along the lines of a merging—of the marketing and IT functions. Of course not all of it has been smooth sailing, as illustrated by an article...
Innovation versus Renovation in Product Development Getting product development right is often a rare combination of innovation, creative process, critical thinking, market awareness, and discipline. Product development addressing new needs and markets is best done in...
With the continued demand for business growth in a rapidly evolving marketplace, leadership plays an important role in an organization’s development and change. But what makes a good leader? It’s an important question and one we think about often throughout our...
Servant leadership is one of the critical success factors in agile approaches to product development. The behaviors associated with servant leadership are not new, but they are very difficult to implement. One aspect of servant leadership is the ability to allow team...
