Over the first (and last) 20 years of my primarily marketing-related career, I have seen a slow but steady convergence—more along the lines of a merging—of the marketing and IT functions. Of course not all of it has been smooth sailing, as illustrated by an article...
It seems like everywhere I turn these days I’m seeing something new about the need for big data and the associated analytics that necessarily goes along with it. Big data refers to the collection of massive amounts of data and the extraction of actionable...
PMI and Business Analysis Certification a Fit? Several people have asked me what I think about the upcoming business analysis certification program being offered by the Project Management Institute (PMI®). For those of you who have not heard, PMI has applied for a...
